Looking for the best boat dealers in Hamilton? The city’s marine showrooms sit mostly along the Te Rapa and Pukete corridor and out in Frankton, within easy towing distance of the Waikato River, Lake Karapiro and the Coromandel and Raglan coasts. Boat dealers in Hamilton sell new and used trailer boats, alloy fishing boats, jet boats and wake boats, and most also handle outboard sales, finance, trade-ins and servicing, from long-running family firms such as Rollo’s Marine to the Stabicraft and Buccaneer range at Woodbine Marine.
1Rollo’s Marine
Rollo’s Marine has been run by the Dutton family since 1958 and has traded from its Te Rapa Road showroom for more than four decades. It sells new Haines Hunter, Fi-Glass, Senator, Smartwave and Hydrolab boats alongside a changing range of used boats and outboards, with a six-bay service centre on site. It suits buyers after a fibreglass family runabout or fishing boat who want sales, finance and servicing under one roof.
Services
- New boat sales (Haines Hunter, Fi-Glass, Senator, Smartwave, Hydrolab)
- Used boats and used outboards
- New Yamaha outboards and WaveRunners
- Boat trailers, parts and servicing
- Yamaha Motor Finance and insurance
Highlights
- Family owned and operated since 1958, now in its third generation
- First Platinum Yamaha dealer in New Zealand
- Haines Hunter dealer for 36 years
- Gary Dutton inducted into the NZ Boat Show Hall of Fame in 2016
Location & Contact
Name: Rollo’s Marine
Address: 554 Te Rapa Road, Hamilton 3200
Phone: 07 849 4809
Website: rollosmarine.co.nz
2Woodbine Marine Hamilton
Woodbine Marine Hamilton is the Waikato branch of the Harvey family’s Woodbine Marine, which opened its first store in East Tamaki in 2006. From its Maui Street showroom in Pukete it stocks new Stabicraft, Buccaneer, Surtees and Kingfisher boats rigged with Yamaha engines, plus used craft and Yamaha WaveRunners. Its purpose-built fit-out and service centre makes it a practical choice for buyers who want a boat tailored to their fishing or family boating.
Services
- New Stabicraft, Buccaneer and Surtees boats
- Used boats and boats in stock ready to tow away
- Yamaha outboards, WaveRunner jet skis and accessories
- Boat fit-outs and engine servicing
- Boat finance
Highlights
- Authorised Yamaha dealer
- Factory-trained mechanics in a purpose-built service centre
- Part of the family-owned Woodbine Group, established in 1985
Location & Contact
Name: Woodbine Marine Hamilton
Address: 175 Maui Street, Pukete, Hamilton
Phone: 07 595 0100
Website: woodbinemarinehamilton.co.nz
3Fin Chaser Marine
Fin Chaser Marine (Fish City Hamilton) is the Frankton dealership for Fin Chaser boats, the aluminium fishing boats designed and built in Hamilton since the family business was founded by Ross Christensen in 2011. Alongside its own runabouts, centre consoles, cuddy cabins, hardtops and amphibious models, it sells McLay boats, Mercury and Suzuki outboards and pre-owned boats. It suits anglers and divers looking for a practical alloy trailer boat.
Services
- New Fin Chaser aluminium boats, including amphibious models
- McLay boats
- Mercury and Suzuki outboards, new and pre-owned
- Pre-owned boats and boat re-powers
- Servicing, parts and marine electronics
Highlights
- Boats designed and manufactured in Hamilton
- Hulls cut from Lloyd’s certified 5082 high tensile marine grade alloy
- More than 16 boat packages to choose from
- Dedicated boat sales, workshop and parts teams
Location & Contact
Name: Fin Chaser Marine
Address: 265 Kahikatea Drive, Frankton, Hamilton 3204
Phone: 07 846 6675
Website: finchaser.co.nz
4Phil Birss Marine
Phil Birss Marine is based at the northern end of Hamilton in Te Rapa and sells new and used Hamilton Jet, Ramco and Kwikkraft boats. The team offers design consultation and full boat builds, fitting out jet boats, river boats and offshore alloy boats to the buyer’s specification. It is well suited to river users and anyone after a custom aluminium jet or outboard boat.
Services
- New and second hand Hamilton Jet boats and kitboats
- Ramco and Kwikkraft alloy boats
- Custom boat builds and fit-outs
- Jet boat repowers and Marine Power engines
Highlights
- Hamilton Jet, Ramco and Kwikkraft dealer
- Repairs and servicing for jet boats and used boats
- Spare parts and accessories ordered from the factory
- UDC finance available
Location & Contact
Name: Phil Birss Marine
Address: 26 Euclid Avenue, Te Rapa, Hamilton
Phone: 07 849 4936
Website: philbirssmarine.co.nz
5MasterCraft NZ
MasterCraft NZ is the Hamilton dealer for MasterCraft wake and ski boats, working alongside the Action Lab watersports shop. It sells new and traded MasterCraft boats across the XStar, X, XT, NXT and ProStar families, with test drives available and an authorised service centre. It suits wakeboarders, wake surfers and water skiers, from first-time owners to experienced riders.
Services
- New MasterCraft wake surf, wakeboard and ski boats
- Used and trade-in MasterCraft boats
- Boat servicing to MasterCraft schedules
- Finance packages
Highlights
- Authorised MasterCraft dealer and service agent
- Test drives by arrangement
- Online boat configurator to design your own MasterCraft
Location & Contact
Name: MasterCraft NZ
Address: 20 Arthur Porter Drive, Hamilton
Phone: 07 849 7314
Website: mastercraftboats.co.nz
Boat Dealers in Hamilton at a Glance
| Business | Highlight |
|---|---|
| Rollo's Marine | Family owned and operated since 1958, now in its third generation |
| Woodbine Marine Hamilton | Authorised Yamaha dealer |
| Fin Chaser Marine | Boats designed and manufactured in Hamilton |
| Phil Birss Marine | Hamilton Jet, Ramco and Kwikkraft dealer |
| MasterCraft NZ | Authorised MasterCraft dealer and service agent |
How to Choose the Right Boat Dealer in Hamilton
- Match the boat to your water: river and lake use around the Waikato suits jet boats and wake boats, while harbour and offshore fishing calls for a deeper-vee fibreglass or alloy hull.
- Check the brands and engine partner: each dealer carries specific boat brands and outboard makes, and that choice affects warranty, parts and resale.
- Look at the service department: a dealer with its own workshop can rig, commission and service the boat, which matters for warranty compliance.
- Ask about used stock and trade-ins: most dealers take trade-ins and hold pre-owned boats, which can stretch a budget further.
- Compare finance and insurance options: dealer finance through manufacturer partners can be convenient, but compare rates and terms before signing.
Frequently Asked Questions About Hamilton Boat Dealers
Where are the boat dealers in Hamilton located?
Most boat dealers in Hamilton sit on the northern side of the city, in Te Rapa and Pukete, with others in Frankton. These areas are close to State Highway 1, which makes towing a new boat home straightforward.
Should I buy a new or used boat?
A new boat comes with manufacturer warranty on the hull and engine and can be rigged to your specification. A used boat costs less upfront, and buying through a dealer usually means it has been inspected and serviced before sale. A pre-purchase inspection by an authorised service agent is a sensible step either way.
What rights do I have when buying a boat from a dealer?
When you buy from a business, the Consumer Guarantees Act requires goods to be of acceptable quality, fit for purpose and as described. These guarantees generally do not apply to private sales, which is one reason many buyers prefer a dealer.
Can I get finance through a boat dealer?
Yes. Many Hamilton boat dealers offer finance through partners such as manufacturer-backed finance companies, and some provide online calculators so you can estimate repayments before visiting.
What type of boat suits the Waikato River and nearby lakes?
Jet boats are popular on shallow, braided rivers, while wake and ski boats suit lakes such as Karapiro. For coastal fishing trips to Raglan or the Coromandel, most buyers choose a trailer boat with a deeper hull and a reliable outboard.
Are there rules for boating on Waikato waterways?
Yes. Speed limits, lifejacket requirements and other navigation safety rules apply on rivers, lakes and harbours in the region. Waikato Regional Council publishes its navigation safety information, which is worth reading before your first outing.
How often should a boat engine be serviced?
Four-stroke outboards typically need a first service after about 20 hours or three months, then an annual or 100-hour service, but always follow the manufacturer’s schedule to keep the warranty valid. Your boat dealer’s workshop can set up a service plan.
Can I trade in my old boat?
Most dealers accept trade-ins and some will also sell your boat on your behalf. Have your boat’s service history and any registration or warranty paperwork ready to get the best valuation.
How We Chose the Best Boat Dealers in Hamilton
Every business in this guide was found by searching for boat dealers in Hamilton, then checked against its own website. Names, addresses and phone numbers are taken from the business’s own site rather than a directory feed, so what you see here is what they publish themselves. We also check that each one is actually based in or genuinely serving Hamilton, rather than a national operator running a local landing page. A business with no website of its own is not listed, because there is no primary source to verify it against.